The best thing you can do to sell your work and convince your clients to work with you is to take photos of your work, lots of them, showing detail, and put them on display (e.g. facebook, flickr, whatever). As much as I dislike Facebook, it's probably best because it's harder to fake over time (i.e. real clients saying yes, they did work for me and it was awesome). There are plenty of contractors I've talked to but wasn't convinced they could do the job right since they had no photos of their work. They might have been the best in the business for all I know.
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